FOR IMMEDIATE RELEASE
For inerTRAIN: Elly Schook (847) 722-0401 email@example.com
For MostFit: Erin Fukuda (310) 245-2062 firstname.lastname@example.org
inerTRAIN® and MostFit™ Announce Strategic Alliance
Personal Fitness On-The-Go Has Never Been Easier
LOS ANGELES—July 17, 2013—Today, inerTRAIN and MostFit announced a strategic alliance to help further their mutual goal of helping individuals achieve fitness results anytime, anywhere. Pairing the portability and flexibility of the MostFit Suspension Strap and the expertise of inerTRAIN’s expert trainers, anyone can now experience fitness freedom and flexibility at a fraction of the cost.
Through this partnership, inerTRAIN and MostFit plan to engage in a number of co-promotion opportunities with individual and institutional customers. The MostFit suspension strap is immediately available for purchase in inerTRAIN’s online store, and the MostFit website provides a direct link to inerTRAIN. Trainers and clients will also now have access to additional triVANTAGE™ instructional videos designed specifically for the MostFit suspension straps for their inerTRAIN workouts.
The two companies share a similar fitness philosophy—workouts need to be convenient in order for people to get into a consistent routine that yields lasting results. Together, they provide a product to match the service and a service to match the product. MostFit provides the all-in-one fitness product that is easy to carry, easy to set up, and easy to use, whether anchored to a door inside a home or hotel, or on a tree or swing set outdoors. inerTRAIN then can provide the expertise so that individuals can get the most out of their workout location, even if they have limited time.
“Through the guidance of our dedicated fitness experts, inerTRAIN has always provided the most effective and efficient workouts for each individual client whenever, wherever, and however it works best,” said Jeff Marinucci, president and CEO of inerTRAIN, “and now with the MostFit strap, our clients can quickly and easily enhance and expand their exercise options at any location. If you can’t get to the gym, let the gym come to you.”
“I always tell my personal training clients to be the most fit they can be, anytime, anywhere, and I designed the MostFit suspension strap to help them do just that,” states MostFit inventor, Andrew Gavigan. “Now, even people who do not have a lot of free time or resources can create their own custom fitness experience through MostFit and inerTRAIN to achieve a higher level of health and fitness.”
Perpetual Motion Fitness Corporation (PMFC) was founded in 2009 and is dedicated to developing personalized, interactive health, wellness, and fitness programs that are made accessible through technology and the Internet. Its premiere business, inerTRAIN, is the next generation of personal fitness, providing an unrivaled personal training experience virtually. For more information, visit www.inerTRAIN.com.
Created by experienced certified fitness expert, Andrew Gavigan, the MostFit Suspension Strap is a safe, affordable and portable way to exercise at home, at the office, or on the road. MostFit is now being used by gyms, personal trainers, corporate wellness programs, and individual clients to help people achieve better fitness results. For more information, visit www.most-fit.com.